The UK's Advertising Standards Authority introduces new guidance on annoying premium currencies | PC Gamer - robertshoung1959
The UK's Advertising Standards Authority introduces newfangled guidance on pestiferous premium currencies
Gems. Diamonds. Apex Coins. Premium currencies take in long been a pain point for in-game purchases, obfuscating the actual cost of costumes and boosts and oft leaving you with useless amounts of leftover fake money. Forthwith, the UK's Advertising Standards Authority has tightened its regularisation around these currencies to make it clearer how much exchange premiu purchases will in reality set you back (thanks, Eurogamer).
The ASA's latest guidelines seek to make water it clear how much factual hard cash you'll be required to spend on flashy new cosmetics. Alongside their cost in premium currency, in-game purchases should be listed with an accurate real life cost—taking into account any premium currency you might already possess.
Games should provide clarity on how much you'll need to spend happening bounty currency bundles to purchase something even if it costs less—say, for example, a cosmetic that costs 80 coins in a game where you tail only buy currency in bundles of 100 for $5 should glucinium advertised as such. Advertising tricks like saying currency packs are "best valuate", or using limited-time sales to ram down purchases through fear of lacking out, are also hard discouraged.
Thither are few caveats to these guidelines, mind. The ASA admits that games where you give the axe earn premium up-to-dateness through bring up blur the exit (making it harder to apply a true-world currency same). It's also worth noting that the ASA cannot actionably penalise companies, sole call them out for breaking guidelines and potentially forward them towards regulators that do consume power.
The ASA's response form as wel refused to make a judgement over whether loot boxes are gambling, passing the buck to the UK's Play Commission (which has responsibleness for regulation gaming). Information technology did, still, stress that games should arrive very clear that they curb loot boxes, and added advice against practices that push players to buy more boxes in the hopes of unlocking rare loot.
20 years ago, Nat played Jet Set Radio Future for the inaugural time—and she's non stopped thinking about games since. Joining PC Gamer in 2020, she comes from three years of freelance reporting at Rock Paper Shotgun, Waypoint, VG247 and more. Integrated in the European indie scene and having herself developed critically acclaimed small games ilk Can Androids Pray, Nat is ever looking a new curiosity to cry out about—whether IT's the next unexceeded independent darling, or simply someone modding a Scotmid into Black Table. She's also played for a competitive Splatoon team, and unofficially appears in Apex Legends under the pseudonym Skyline.
Source: https://www.pcgamer.com/the-uks-advertising-standards-authority-introduces-new-guidance-on-annoying-premium-currencies/
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